
Tamara
September 3, 2025 8:54 AM
posted in #seo-news
Google updated Business links policies & guidelines documentation for GBP owners. The following sections were added, almost doubling the amount of documentation:
- Dedicated landing pages
- Direct action completion
- Business links crawlability policy (this is the longest new section by far)
Here are important bits:
- For businesses with multiple locations, action links must lead to a website for a specific location.
◦ (Don't link to a general landing page, or the wrong location.)
- Local business links must allow customers to complete the designated action.
◦ (If the link text says "order", they'd better be able to place an order)
- Links that cannot be crawled by our automated tools may be removed.
◦ (Don't block googlebot, don't require a CAPTCHA, etc - more in documentation)
It all seems pretty reasonable, but if you notice any links disappearing from GBPs this would be a good place to start your investigation.