AI Mode launched in the U.K. Here are some parts from the announcement stood out to me:

Standard claim that Google wants to send people to websites::salt:

• Helping people discover content from across the web *remains central to Google’s mission.* With AI Mode, you can express exactly what you are looking for and get the right web content in a range of formats, *with prominent links for people to click on*. By expanding the types of questions people can ask, Google Search opens up *new opportunities for content discovery*.

Shop on Google shop on Google::shopping_bags:

• AI Mode is particularly helpful for exploratory questions and for more complicated tasks like *comparing products*, planning a trip or understanding complex how-tos.

Endgame: you trust and use our AI answers for everything::face_with_spiral_eyes:

• *We aim to show an AI-powered response as much as possible,* but in cases where we don’t have high confidence, you will see a set of web search results.
• we are using *novel approaches to improve factuality*