I had no idea this was going to happen, but when I created a new client Project in Similarweb, it signed me up for email updates from Newslever (a platform they own).

Newslever just sent me a rundown of the latest social media posts from our client's competitors with a summary of the messaging (pain points/solutions). Helpful, low-effort way to identify gaps & opportunities.

You can also click through to the Newslever site to see the "most engaged" social media posts (with engagement scores), recent website content updates & new ads launched.

FYI, Similarweb Competitive Trackers are sunsetting & getting replaced by Projects.