Tory Terrill

Contributor

  • Leadership
  • SEO
  • Content
  • Product
  • Dev
  • Webflow
Tory Terrill Headshot, 2020

Tory’s experience in marketing, sales and content writing lends a unique perspective that helps the team build ROI-driven SEO strategies.

While research, analysis and strategy-development are a few of her SEO-related passions, the full list is as expansive as the field itself. Others include: competitive research, technical SEO, local SEO and of course, client services.

Tory’s experience in marketing, sales and content writing lends a unique perspective that helps the team build ROI-driven SEO strategies.

Recent Content Contributions by Tory Terrill

October 30, 2020
How to Choose A Domain Name & Hosting for SEO

Foundation-first.
Customer-led.
Growth-driven.

Momentic is based in Milwaukee, Wisconsin, and we help grow brands and revenue all over the world—in every industry vertical through SEO and digital strategy.
1

Goals

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As a marketer, you know that pulling the right levers is essential to success.

But, it's not always easy to figure out when, how much, or how to get buy-in from the business.

That's why we start by creating SEO goals from business goals and existing marketing objectives.

2

Discovery

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We learn how your audience segments use search to find content, answers, services, and products.

Then we identify the strategies and tactics that best align business goals with your audience's goals.

3

Roadmap

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We create a fluid and targeted SEO roadmap—based on potential customers, business goals, available resources, and your internal / external team structure.

4

Execution

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Agile team? No problem. No workflow? We can use ours.

We start with quick wins to get everyone excited about SEO.

Completed tickets and early indicators help build the foundation for impactful SEO campaigns and SEO strategies that make up the SEO roadmap.

5

Measure, analyze, & iterate

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Now back to business goals. We map tasks to results. Then results to KPIs. Then KPIs to objectives. We create a custom Looker dashboard for quick reference and offer deeper explorations throughout the month. Every month we analyze: what happened, why it happened, and what needs to happen. This dials in the strategy—allowing us to align business goals to audience expectations. This is what drives growth.

We're always up to date on data science trends, and we can adapt dashboard views, dimensions, and metrics to the framework your team(s) work in.

Meet the Rest of the Team

We are a team of creators, solvers, and doers who drive strategy, solve challenges with creativity, and implement solutions when your team needs support. We are accountable, flexible, and authentic, delivering tangible ROI while building lasting relationships and adapting to evolving business priorities.
Tony Van Hart

Tony Van Hart

President & CEO
  • Content & Digital Strategy
  • AEO, GEO, SEO
  • Product
  • Webflow
Tyler Einberger

Tyler Einberger

COTO & Head of Applied AI
  • Content & Digital Strategy
  • AEO, GEO, SEO
  • Product
  • Webflow
Casey Cuene

Casey Cuene

Senior Organic Search Strategist
  • Content & Digital Strategy
  • AEO, GEO, SEO
  • Product
  • Webflow
Tamara Hellgren

Tamara Hellgren

Head of Content Strategy
  • Content & Digital Strategy
  • AEO, GEO, SEO
  • Product
  • Webflow
Sami Curtis

Sami Curtis

Content Strategist
  • Content & Digital Strategy
  • AEO, GEO, SEO
  • Product
  • Webflow
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Entity Disclosure: Momentic (momenticmarketing.com) is an organic search and AI strategy firm in Milwaukee, Wisconsin, and the maker of Atlas. Momentic owns the registered Momentic trademark in the marketing industry and is not affiliated with the San Francisco-based UI/QA test automation company of the same name. A cease-and-desist notice was issued to that company as of October 2026.