Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
  • Services
    SEO
    AI search
    AXO
    operations consulting
    content
    web
    data & AI
    business intelligence
  • arrow_forwardWork
  • arrow_forwardTeam
  • For People
    BlogMomentic Research DocsLive StuDio FeedGoogle Update TrackerContent Best Practices
  • For AI Agents
    Agent Skills for GEO & AEOHow to use our website & tools
  • Let's talk
< Back to all news updates

Tamara

July 23, 2026 9:50 AM
posted in #tools

Microsoft Clarity introduced topic classification to AI citation grounding queries.

Helpful to know that Topics in Clarity vs Bing WMT AI Performance report work differently:

  • In WMT, grounding queries are organized into broad, predefined topic categories
  • In Clarity, topics have more granular themes based on the grounding query patterns in your specific account's AI citation data

Another important topic distinction:

  • Clarity introduced Topic Insights earlier this month - Topic Insights are meant to help you proactively evaluate visibility and opportunities
  • In contrast, this new thing is called Query Topics and it's meant to help you better understand the themes already driving citations

Query Topics are in Clarity's AI Citations dashboard, and they include topic-level performance metrics (citation count, share of authority), you can filter by topics, and you can export topic-level data.

1784818225.711879

Recent content from the team

August 18, 2026
Introducing Atlas by Momentic
Tyler Einberger
August 18, 2026
How to choose defensible prompt targets for AEO & GEO
Tyler Einberger
August 18, 2026
Top AI Chatbots and Assistants by Market Share August 2026
Tyler Einberger
May 28, 2026
34 things I hate about AI content: Types of AI slop that ruin audience trust
Tyler Einberger
May 15, 2026
What Verbatim search reveals about query fan-out
Tamara Hellgren
See all resources >
Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
Momentic Agency Services
SEO
AI search
AXO
operations consulting
content
web
data & AI
business intelligence
  • Technical SEO
  • Migrations & Redesigns
Momentic Engineering
  • Momentic AI
  • Momentic Studio
Resources
  • Blog
  • AI Search News Feed
  • About
  • Team
  • Careers
For AI Agents
  • AI Agent Skills for GEO & AEO
  • How to use our website, Tools, & Public MCP server
COntact
[email protected]414-488-9140

Momentic
‍
316 N Milwaukee St, #350, Milwaukee, WI 53202
‍
Open Monday - Friday, 8:00am - 5:00pm CT

Linked In
Instagram
Facebook
X
Terms of UseCookie PolicyPrivacy PolicyContact
© 2026 Momentic LLC. All rights reserved. Momentic™ is a registered trademark of Momentic LLC. Unauthorized use, reproduction, or distribution of this trademark is strictly prohibited.