
Tamara
July 23, 2026 9:50 AM
posted in #tools
Microsoft Clarity introduced topic classification to AI citation grounding queries.
Helpful to know that Topics in Clarity vs Bing WMT AI Performance report work differently:
- In WMT, grounding queries are organized into broad, predefined topic categories
- In Clarity, topics have more granular themes based on the grounding query patterns in your specific account's AI citation data
Another important topic distinction:
- Clarity introduced Topic Insights earlier this month - Topic Insights are meant to help you proactively evaluate visibility and opportunities
- In contrast, this new thing is called Query Topics and it's meant to help you better understand the themes already driving citations
Query Topics are in Clarity's AI Citations dashboard, and they include topic-level performance metrics (citation count, share of authority), you can filter by topics, and you can export topic-level data.