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Tamara

July 2, 2026 8:46 AM
posted in #seo-news

If you noticed an uptick in total citations/avg. cited pages in Bing WMT's AI Performance report around the beginning of June (I sure did, across multiple accounts) I'm sorry to say it's not because your website started getting more AI visibility. :pensive:

Microsoft Bing's Krishna Madhavan said it's just data backfilling. Which makes sense since there's been a "heads up" since day one in this report that "Results may be refined as additional data is processed"

In a separate reply he clarified: "we are constantly backfilling data. This is not about completeness. Just regular data processing pipeline artifact."

And in another reply: "trends is what I would focus on"

Would've been nice to get an annotation or alert inside Bing WMT instead of a month-delayed acknowledgement, but at least we know now. I guess put a sticky note on your monitor because there isn't a way to add your own annotations in this report. Thank you to Barry Schwartz for summing all this up!

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