Shopify is launching AI-powered Campaign Autopilot integrated in Shopify admin. Yes it's for ads (across multiple channels, with more on the way) but if you do SEO for a client with a Shopify website who uses this and you have access, you could see what kind of messaging is working best with the target audience, and which categories/products are being pushed, which can inform adjacent organic strategy like accompanying comparison/how-to-choose guides, FAQs that address common problems/confusions, etc.