In their June news bulletin for small businesses, Google announced integration of Google Analytics & Google Business Profiles!

• Coming soon over the next few weeks
• Measure GBP calls, bookings, direction requests, website clicks & total interactions in GA4
• Setup: GA4 > Admin > Product Links > Select GBP & follow prompts
• Reports: new Google Business Profile section > Performance

Here's the documentation for it - keep your eyes peeled!

They also announced a new AI support agent in the GBP help center (currently rolling out).