
Tamara
June 4, 2026 8:38 AM
posted in #tools
Meta Business Agent is a thing now:
- Meta first introduced this last October as a free test in international markets. 1M+ businesses already use it.
- Agents can close sales, recommend items, qualify leads & book appointments (with human takeover possible at any point).
- Standalone Business Agent Platform plugs agents into outside tools like Zendesk & Shopify ("broader business operations" abilities coming later)
- Free to start, but Meta said it will roll out paid subscription tiers across different business sizes in the coming months