Google announced AI performance insights coming to Merchant Center. The new report will include:

• Share of voice - visibility vs similar brands in both AI Search results and Gemini
• Shopping funnel performance - discovery, evaluation, purchase
• Popular product search terms & your SOV for them
• Popular product attributes in search (things like color, style, material)

Will roll out in the U.S., Canada, Australia, India, and New Zealand "in the coming months"