Google published a report on how people are using AI Mode.

Helpful to know:

• The keyword & query data spans May 2025 - April 2026
• Comes from a random sample of searches
• Trends data measures interest as a share of AI Mode searches only (not total volume based on all the Google searches), and the AI Mode trends data in this report isn't found in Google Trends

Key insights:

• Image searches are growing and more than 17% of U.S. searches use voice or image
• Average AI Mode search is 3x longer than a traditional Search query
• AI Mode queries related to planning are growing fastest
• Brainstorming queries are also growing faster than average

This blog has the summary and links to a 27-page PDF of the actual report.

• Slide 8 has the top 10 topics people search in AI Mode.
• Slide 10 has the top things people ask beginning with "where to..." or "where should I..."
• Slide 15 has the top shopping topics
• Slide 17 has the top retail attributes people look for when shopping in AI Mode (they're not at all surprising, you could probably come up with these in a minute just by thinking about it)

It's a design-heavy PDF that's fast to skim & has a lot more!