Microsoft wrote a super long blog about recent AI integrations:

• Microsoft Clarity is expanding AI Visibility so you can see how AI systems cite, reference, or ignore pages, including competitor citation gaps & content recommendations.
• Microsoft Merchant Center now supports UCP-ready product feeds (in the USA) so product catalogs can show up accurately in Copilot.
• Microsoft is integrating Shopify Catalog into Copilot, so Copilot has access to real-time product data like price, inventory & attributes.
• Copilot Checkout is expanding, including mobile app reach and loyalty/account-linking experiences, with Target as an early partner.
• Microsoft’s Brand Agents are expanding beyond Shopify to WooCommerce, with added support for brand/policy materials and better reporting.

There's also stuff specific to advertising but I didn't include that here.