This interview with Yelp's VP of Product states their intent to be a self-service platform for local SMBs to attract new business and make booking/quoting easier.

> Yelp is deeply investing in being a true partner to local businesses, not just a place to get found, but a platform that helps them operate and grow. Every integration, feature, and update here is designed to save businesses time and give them smarter tools to compete.

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> And this is just the start. We’re actively building more AI-powered tools to help businesses engage and nurture leads directly on Yelp, turning more inquiries into booked jobs. We’re integrating with more systems they already rely on because we know the lead pipeline doesn’t start and end with Yelp. And we’re going to keep listening and build to address their needs.