In this SEJ article Marie Haynes breaks down 4 case studies of websites she helped recover from losses after a core update. What I like about it is that in each example the diagnosis was based on the judgment of an experienced SEO, and the solution was rooted in the quality rater guidelines. None of these are "quick fixes", rather examples of what happens when a business is willing do the "boring basics" well and consistently over time: demonstrate trust, create original content, provide delightful UX, showcase first-hand experience.

> The sites that saw nice recovery with this Google update were sites that worked on things like:

> • Truly improving the world’s perception of their customer service.

> • Creating original and insightful content that was substantially better than other pages that exist.

> • Using their own imagery and videos in many cases.

> • Working hard to improve user experience.