Ahrefs analyzed 75K brands to see what influenced brand mentions in ChatGPT, AIO, & AI Mode:

> The data shows a few unequivocal patterns: brands with strong YouTube presence, widespread mentions, and branded anchors are the ones appearing in AI responses.

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> *Across all three AI platforms, “YouTube mentions” correlate more strongly with AI visibility than any other factor we tested.* If people are producing and watching videos about your brand, AI platforms likely take that as a strong signal you’re worth talking about.

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> beyond YouTube, *brand recognition still matters*. Getting discussed across the web, in articles, guides, forums, and publications, is a strong predictor of AI visibility—especially in AI Mode.

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> There is almost *no relationship between content volume—number of site pages (~0.194)—and AI visibility*.