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Tamara

September 18, 2025 1:19 PM
posted in #seo-news

Google is rolling out some significant AI-powered Chrome updates:

  • Gemini in Chrome - chat with Gemini about any web page you have open (rollout starts today)
  • Agentic capabilities - tell Gemini in Chrome to do stuff for you, like buy groceries (in the coming months)
  • Context across tabs - Gemini can help you compare/summarize info from all your open tabs
  • Find a page you visited but can't remember - Describe to Gemini the page you want to revisit (I will definitely use this)
  • Works with apps too - from any web page, chat with Gemini to do stuff in Google apps like Calendar, Maps, YT
  • More omni in the omnibox - AI Mode is coming to the Chrome address bar (omnibox) so you can bypass the traditional SERP more easily
  • Contextual autosuggest in omnibox - when you click into the omnibox while on a web page, the autosuggest will be tailored accordingly
  • More scam protection
  • Better at detecting spammy/scammy notifications and requests for camera/location permissions
  • AI as a password agent so you can change compromised passwords faster

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Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
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