Reddit Pro (free) has a new tool in beta called Pro Tools for Publishers - beta signups open today. Alpha testers include The Atlantic, NBC News, and the AP.

It lets publishers track which stories are shared, which subreddits they appear in, and metrics like views/clicks/upvotes. Also has AI suggestions on where content will resonate (and perform) best, and lets publishers sync RSS feeds for sharing articles.

Reddit says "these tools are just the first step in empowering publishers to engage more deeply on Reddit" and they want to "make Reddit a go-to place for distribution and discussion" so stay tuned I guess!