Martha van Berkel, who spoke at MKE DMC last April, just published a new article about structured data and AI visibility on SEJ:

• SD supplies essential context that makes it easier for machines to read content & integrate it into responses
• SD used to be a technical SEO thing for getting snippets & rich results on regular SERPs, but now its most important function is defining entities & connections at scale to build knowledge graphs
• It also helps reduce hallucination by LLMs for more accurate perception of your brand
• SD makes it easier for MCP to connect your content with different AI platforms - this matters because MCP has been adopted by both OpenAI & Google DeepMind after Anthropic introduced it late last year