
Tamara
August 18, 2025 9:20 AM
posted in #seo-news
A recent study by Prompt shows AI search engines mostly cite different sources for an identical just one month later. They tested 80K+ open-ended prompts designed to elicit citations on Google AIO, Perplexity, ChatGPT & Copilot. Perplexity was the only one that had less than 50% "citation drift" in the second round. That's a lot of visibility volatility!