Along with Instagram content getting indexed in Google Search, here are 3 more updates that make it even more important to put some strategic thought into your brand's Instagram presence:

1. *Users can repost public reels & posts* (reposts are credited to the original poster)
2. *"Friends tab" in Reels* where users can see what public content their friends have interacted with
3. *Instagram map* - sharing your location with select friends is optional, but even users who don't opt in to location sharing can use the Instagram map to explore location-based content. Any content with a tagged location can show up on the map for 24 hours after it's posted.