Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
  • Services
    SEO
    AI search
    AXO
    operations consulting
    content
    web
    data & AI
    business intelligence
  • arrow_forwardWork
  • arrow_forwardTeam
  • For People
    BlogMomentic Research DocsLive StuDio FeedGoogle Update TrackerContent Best Practices
  • For AI Agents
    Agent Skills for GEO & AEOHow to use our website & tools
  • Let's talk
< Back to all news updates

Tamara

August 21, 2025 10:32 AM
posted in #seo-news

The latest Search Off the Record podcast gives a helpful explanation of lazy loading (lives up to its title). Here's the gist:

  • Lazy loading defers loading non-critical resources (mostly images & videos) on a webpage until they are needed (e.g. when a user scrolls them into view).

◦ Without lazy loading, all resources are loaded as soon as the page is opened.

  • *Benefits*:

◦ Faster page load times & CWV because initial load is smaller

◦ Less battery power needed on mobile devices (!)

◦ Can save money if a resource relies on API calls (e.g. stock ticker) cuz they won't load if they're not in view

  • *Native HTML implementation is best*: slap a `loading="lazy"` attribute on images & iframes (modern browsers support this). WP does by default.
  • Custom JS libraries were used before native HTML was possible & sometimes still are - but *if not implemented right, they can hurt indexing* (e.g. if the library doesn't swap a custom attribute like `data-src` for the standard `src`, Googlebot won't see the image URL)
  • *You can check if lazy loading is done right in GSC*: URL inspection tool > inspect URL > view rendered HTML > make sure all lazy loaded content (probably images) is in the rendered HTML using the `src` attribute in the image tag
  • *Infinite scroll looks similar but it's not the same thing*: lazy loading defers loading of part of the page content, but infinite scroll loads additional content onto the page
  • *Decorative images are better off in the CSS* so they're not part of indexing

1755790351.416909

Recent content from the team

June 2, 2026
Top AI Chatbots by Market Share June 2026
Tyler Einberger
May 28, 2026
34 things I hate about AI content: Types of AI slop that ruin audience trust
Tyler Einberger
May 15, 2026
What Verbatim search reveals about query fan-out
Tamara Hellgren
April 22, 2026
Will Microsoft Clarity Slow Down My Website?
Tamara Hellgren
April 9, 2026
Anthropic Managed Agents vs. Agent SDK
Tyler Einberger
See all resources >
Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
Momentic Agency Services
SEO
AI search
AXO
operations consulting
content
web
data & AI
business intelligence
  • Technical SEO
  • Migrations & Redesigns
Momentic Engineering
  • Momentic AI
  • Momentic Studio
Resources
  • Blog
  • AI Search News Feed
  • About
  • Team
  • Careers
For AI Agents
  • AI Agent Skills for GEO & AEO
  • How to use our website, Tools, & Public MCP server
COntact
[email protected]414-488-9140

Momentic
‍
316 N Milwaukee St, #350, Milwaukee, WI 53202
‍
Open Monday - Friday, 8:00am - 5:00pm CT

Linked In
Instagram
Facebook
X
Terms of UseCookie PolicyPrivacy PolicyContact
© 2026 Momentic LLC. All rights reserved. Momentic™ is a registered trademark of Momentic LLC. Unauthorized use, reproduction, or distribution of this trademark is strictly prohibited.