B2C SaaS SEO Case Study (YMYL)

Published: 
March 29, 2023
SEO Service(s)
Managed SEO, E-E-A-T, Web Development, Content, Programmatic SEO
When
2022
Industry
B2C SaaS
Woman sitting on exercise ball

SEO Results

47X
Non-branded organic traffic
100%
URL index rate
280%
Increase in new customers from organic search
90X
# of keywords ranking on page 1 of Google
Graph showing non-branded clicks and impressions by week
Non-branded clicks and impressions by week

More about Momentic's SEO work with the client

Momentic partnered with a leading SaaS company and brand to help them increase their organic search visibility. The goal was to improve the organic search performance of their website and create content that would make them stand out from the competition. We implemented an E-E-A-T (Expertise, Authority, Trustworthiness) strategy, using technical SEO and research to optimize their website for organic searches. Our efforts were rewarded with impressive results in just 9 months!

Goals included:

  • Increase non-branded search traffic
  • Improve website authority
  • Improve branded SERPs
  • Increase new customers
  • Publish 220 net new pieces of content

The Results Speak For Themselves

By leveraging our strategies and techniques, we were able to achieve some incredible results. Non-branded organic search impressions increased by 80X, non-branded organic search clicks by 47X, and the investment yielded a recurring 150% ROI from the channel. The brand was also one of the winners of the May 2022 Google Core update, which allowed them to regularly appear at the top of page one for many competitive organic search queries.

Our Strategies Enabled the Brand to Become a Leader in Their Industry

Using our expertise in SEO and content creation enabled us to help this leading brand become a leader in their industry and gain powerful visibility in organic search rankings. We employed best practices like keyword research and analysis, backlink building, content creation, optimizing for mobile devices, social media integration and more. All of these tactics helped us create targeted content that resonated with customers, as well as helping the client maintain high rankings on SERPs (search engine result pages).

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We're a hyper-specialized team of experienced SEOs

We're based in Milwaukee, Wisconsin, but we help grow brands and bottom lines all over the globe‚ÄĒin nearly every industry vertical.

Whether you're an established brand, a Series A startup, or a local business transitioning to digital, we're built to help.

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