Shopify eCommerce: SEO Case Study

Service
SEO Discovery, Roadmap, & Ongoing Support
When
2022
Industry
eCommerce (B2B)

Results

25%
25% increase in revenue from organic search
26%
26% increase in organic search traffic to product detail pages (PDPs)
91%
91% increase in non-branded clicks to PDPs
200%
200% increase in non-branded impressions of PDPs in SERPs
Non-branded clicks to PDPs vs. total organic search revenue by month
Graph showing non-branded clicks to PDPs vs. total organic search revenue by month

After getting obliterated in SERPs after a Google product reviews update, this young eCommerce company contacted Momentic to assemble an aggressive recovery plan and near-term SEO Roadmap to facilitate work between multiple teams. Below are the results 3 months after implementation began.

The output of our discovery included a detailed plan and implementation support for: 

  • Product detail page redesign
  • Category page redesign
  • New product / category mapping for 50,000+¬†products
  • Implementation of programmatic internal linking / breadcrumb logic
  • Large structured data (schema.org markup)¬†overhaul
  • Keyword / topic mapping for categories

But, before Momentic dug into the discovery process, we spent a week with their internal team to assemble KPIs and goals to work towards. This helped the Momentic team create a targeted SEO plan to work towards the goals of recovering ranking, traffic, and revenue lost after a Google update.

We're a hyper-specialized team of experienced SEOs

We're based in Milwaukee, Wisconsin, but we help grow brands and bottom lines all over the globe‚ÄĒin nearly every industry vertical.

Whether you're an established brand, a Series A startup, or a local business transitioning to digital, we're built to help.