How Momentic 3X'd Non-Branded Organic Search Traffic in a Crowded Manufacturing Field

Service
SEO Retainer
When
2019-2021
Industry
On-Demand Manufacturing

Results

70X
Increased non-branded organic visibility 7,000%
3X
Increased non-branded organic traffic by 300%
40%
Increased organic opps by 40% each year.
25%
Increased organic revenue by 25% each year.
Non-branded clicks
graph showing an increase in non-branded clicks

The client is an on-demand manufacturing company based in Chicago, IL. They reached out to Momentic because they were seeing no results from their incumbent SEO agency and had heard great things about us. 

The Problem 

The major issues that caused the client to seek a new SEO agency were: stagnation, low organic traffic numbers to all web pages, and an even lower amount of conversions from organic traffic. 

What we found to be the major issues upon our initial discovery were: core technical issues that were preventing the site from being crawled and rendered properly, duplicated and plagiarized content across important pages, no overall content strategy, and a lack of focus on the UX of key pages. 

The Strategy

Technical SEO 

  • Technical audit revealed many issues preventing search engines from properly crawling and indexing the site 
  • Foundationally, these needed to fixed first as any optimizations we’d make would go unseen

Research

  • Thorough Investigations into all Services
  • Thorough Investigation main competition 
  • UX Competitive* + Latest Trends
  • Topic + Site Structure

Content

  • Rewrite Plagiarized Content for Services 
  • Investigate Ideal Page Structure > SERP Analysis
  • Rewrite Meta Titles based on intent + opportunity
  • Optimized fresh and high opportunity articles

Data & Reporting

  • OKR-based quarterly structure
  • Competitive Scorecard 
  • GTM / GA Overhaul

Education

  • On-boarded new hires 
  • Process - Briefing  
  • Process - Adding SMEs to Content Creation 
  • Process - Content Creation

Recurring Tasks

  • Weekly Status Meeting w/ Client & Dev Partner
  • Bi-weekly strategy meeting w/ key stakeholders
  • Key optimizations of new/high opportunity articles 
  • Weekly tech checks

Growth starts with SEO

Proudly founded in Milwaukee, Wisconsin in 2018, Momentic works with clients all over the globe and in nearly every industry vertical.