How Momentic 82X'd non-branded organic search traffic for a global brand

Service
Ongoing SEO Retainer
When
2019-2022
Industry
Marine and Safety

Results

82X
Increased non-branded organic visibility by 8200% over 2 years
24X
Increased non-branded organic traffic by 2400% over 2 years
26X
Increased organic search KPIs by 2600% over 2 years
31X
Increased organic search-to-referral traffic to partner websites by 3100% over 2 years.

The client is a systems manufacturing company based in Pewaukee, WI; with offices in the UK, Italy, France, Sweden, Poland New Zealand, and Australia. They reached out to Momentic because they were seeing organic traffic decreases and stagnation after a recent website redesign.

The Problem 

The client was seeking an SEO partner with experience in International SEO, technical SEO, and Content Strategy to:

  1. Recover lost traffic & authority
  2. Build & manage an SEO strategy across multiple competitive B2B verticals

What we found to be the major issues upon our initial discovery were: Core technical issues that were preventing the site from being accessed, crawled and rendered properly, duplicate content, no international SEO signals, weak content, and a lack of key structural signals across the website.

Technical SEO

Full technical audit revealed a messy launch of the website redesign & a lack of strategy behind the purpose of new URLs and their purpose.

Research

  • Thorough investigation into all verticals, competitors, and solutions across 8 countries.
  • Website structure 
  • International Strategy
  • Technical strategy based on a bespoke CMS

Content

  • Process & template for product, category, & industry pages.
  • Rewrite Page Titles based on keywords, intent & opportunity
  • Optimized existing stale articles

Data + Reporting

  • KPI-based yearly review
  • Agile workflow across multiple teams & capacity 
  • Custom dashboard with views into each region’s performance

Education

  • On-boarded new hires 
  • Team training sessions on SEO processes

Recurring Tasks

  • Monthly meeting w/ in-house team
  • Custom insights for inclusion in executive meetings
  • Strategic adjustments to fit & fill capacity on other teams

Growth starts with SEO

Proudly founded in Milwaukee, Wisconsin in 2018, Momentic works with clients all over the globe and in nearly every industry vertical.