International SEO (eCommerce) Case Study

Service
Ongoing SEO Retainer
When
2019-2023
Industry
eCommerce (B2B + B2C)

Results

82X
Increased non-branded organic visibility by 8200% over 2 years
24X
Increased non-branded organic traffic by 2400% over 2 years
26X
Increased organic search KPIs by 2600% over 2 years
31X
Increased organic search-to-referral traffic to partner websites by 3100% over 2 years.

The client is a systems manufacturing company based in Pewaukee, WI; with offices in the UK, Italy, France, Sweden, Poland New Zealand, and Australia. They reached out to Momentic because they were seeing organic traffic decreases and stagnation after a recent website redesign.

The Problem 

The client was seeking an SEO partner with experience in International SEO, technical SEO, and Content Strategy to:

  1. Recover lost traffic & authority
  2. Build & manage an SEO strategy across multiple competitive B2B verticals

What we found to be the major issues upon our initial discovery were: Core technical issues that were preventing the site from being accessed, crawled and rendered properly, duplicate content, no international SEO signals, weak content, and a lack of key structural signals across the website.

Technical SEO

Full technical audit revealed a messy launch of the website redesign & a lack of strategy behind the purpose of new URLs and their purpose.

Research

  • Thorough investigation into all verticals, competitors, and solutions across 8 countries.
  • Website structure¬†
  • International Strategy
  • Technical strategy based on a bespoke CMS

Content

  • Process & template for product, category, & industry pages.
  • Rewrite Page Titles based on keywords, intent & opportunity
  • Optimized existing stale articles

Data + Reporting

  • KPI-based yearly review
  • Agile workflow across multiple teams & capacity¬†
  • Custom dashboard with views into each region‚Äôs performance

Education

  • On-boarded new hires¬†
  • Team training sessions on SEO processes

Recurring Tasks

  • Monthly meeting w/ in-house team
  • Custom insights for inclusion in executive meetings
  • Strategic adjustments to fit & fill capacity on other teams

We're a hyper-specialized team of experienced SEOs

We're based in Milwaukee, Wisconsin, but we help grow brands and bottom lines all over the globe‚ÄĒin nearly every industry vertical.

Whether you're an established brand, a Series A startup, or a local business transitioning to digital, we're built to help.