Enterprise eCommerce: International SEO Case Study

The client is a D2C company based in Wisconsin; with offices in the UK, Italy, France, Sweden, Poland New Zealand, and Australia. They reached out to Momentic because they were seeing organic traffic decreases and stagnation after a recent website migration & redesign.

The Problem 

The client was seeking an SEO partner with experience in International SEO, technical SEO, and Content Strategy to:

1. Recover lost traffic & authority
2. Build & manage an SEO strategy across multiple competitive B2B verticals

What we found to be the major issues upon our initial discovery were: Core technical issues that were preventing the site from being accessed, crawled and rendered properly, duplicate content, no international SEO signals, weak content, and a lack of key structural signals across the website.

Technical SEO

Full technical audit revealed a messy launch of the website redesign & a lack of strategy behind the purpose of new URLs and their purpose.

Research

• Thorough investigation into all verticals, competitors, and solutions across 8 countries.
• Website structure 
• International Strategy
• Technical strategy based on a bespoke CMS

Content

• Process & template for product, category, & industry pages.
• Rewrite Page Titles based on keywords, intent & opportunity
• Optimized existing stale articles

Data + Reporting

• KPI-based yearly review
• Agile workflow across multiple teams & capacity 
• Custom dashboard with views into each region’s performance

Education

• On-boarded new hires 
• Team training sessions on SEO processes

Recurring Tasks

• Monthly meeting w/ in-house team
• Custom insights for inclusion in executive meetings
• Strategic adjustments to fit & fill capacity on other teams